The Analyst Behind The Insights

Hi, I’m Katie Allison—founder of Hub City Analytics.

I hold a BA in Musical Theatre Performance, an MA in Communication, and an MS in Business Analytics. My background blends storytelling, strategic clarity, and data science—so when I look at a business, I see both the narrative and the numbers.

I started Hub City Analytics to help Lubbock-area business owners make clear, confident decisions based on real insight, not guesswork. Whether you’re trying to track what’s working in your marketing, understand your sales patterns, or make a smarter inventory plan, I’m here to help translate your data into strategy.

I’m also a mom to a smart, curious little boy and the full-time caregiver for my (very beloved, very opinionated) elderly mother. I know what it’s like to juggle a business, a household, and a thousand other things. That’s exactly why I built this consultancy: to make your life easier, not more complicated.

When we work together, I’ll meet you where you are with honesty, empathy, and the tools to help you move forward.